Connectedness in social media

Here’s a video that may interesting for instructors and students following digital marketing or social media courses.

It features Dr Jillian Ney, the first Dr of social media in the UK. She is the brainchild behind and CEO of Disruptive Insight, a social intelligence consultancy that specialises in transforming digital noise into valuable insight for business.

She talks about the symbolism of connectedness in social media, how social networking sites do not really allow us to connect properly, and questions the future of social networking.

The Mother of All Demos

I’m posting this since today since Douglas Engelbart died this week. It’s a reminder of how far we have come since 1968, but also how long it takes for the ideas of a visionary to be implemented. He failed to make much money since the mouse still wasn’t that popular by 1987 when the patent expired.

The video shows the public debut of the computer mouse. But the mouse was only one of many innovations demonstrated that day, including hypertext, object addressing and dynamic file linking, as well as shared-screen collaboration involving two persons at different sites communicating over a network with audio and video interface.

We’ve been talking about the potential of scannable clothes for a long time – here’s a new example where scanning with a mobile plays a “How we made video” – so making it part of the experience.

Burberry have integrated it into a campaign. It’s part of the Made To Order campaign with Smart Personalization. Customers are able to order products straight from the runway, and have them delivered in nine weeks with personalized engraved nameplates.

They’re similar to RFID but a new technology developed by Burberry – read more on PSFK.

Some time before Primark has this for how their products were made…

I hope you find this entertaining – I’m using it at TFMA Keynote next week. Will it catch on in Europe?

Created by Ogilvy Agentina, this campaign combined what many guys like most; football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. I like the way it bridges online and offline.

The experiential campaign was launched at an event for 600 people, who played in teams of two, on a pool table over 7 metres long, complete with a built in fridge full of Budweiser, of course! The entire event was broadcast live on Fox Sports and ESPN to huge success, and the inside word is that pubs across Buenos Aires in Argentina, were reputedly scrambling to replicate “Poolball” due to an overwhelming demand from the people!