I thought it might be interesting/useful to share my experiences of how I created my first infographic. Dan Bosomworth has been the brains behind most of our Marketing Infographics for Smart Insights although I have reviewed and shaped them.

This was the first statistics-based infographic I’ve been involved with producing. It took around 3-4 hours to research with assistance from a researcher – thanks Louise! I aimed for it to be both useful and to look good (thanks to Rich our designer at First10). I also wanted to make the source of the data clear for anyone following up on it – infographics are often poor at crediting their sources, sometimes making them look good, but useless…

We also wanted to link to the objective of promoting Rene Powers new Ebook, so had a clear call-to-action for this. I wondered whether this would affect sharing, but it seems to have been shared quite well with Pinterest the highest thanks to my including the sharing button in the post. Shares so far for the B2B infographic according to SharedCount – a good, quick way to prepare a summary are:

Likes: 24
Shares: 40
Comments: 0
Total: 64

Tweets: 191

Google +1
+1s: 15

Diggs: 0

Pinned: 226

Shares: 158

Bookmarks: 3

Stumbles: 0

It took a couple of weeks overall with the design revisions, so infographics aren’t “cheap, quick or easy”.

I hope this is interesting for others thinking about creating infographics?

Interested in learning more about SEO? Daniel Rowles and Ciaran Rogers, our friends from the Digital Marketing Podcast have a new E-book introducing SEO. I’m alerting here since they have a free launch promotion.

You can download it free from Amazon until 8pm Sunday 29th July.

As the title suggests, it’s comprehensive, covering all the key areas of SEO. It’s up-to-date with short sections on Google+ and YouTube Marketing and the latest tools. It also gives advice on working with agencies. I recommend it as introduction for marketers or students who don’t have a detailed knowledge of SEO.

The 5th edition of my Internet Marketing book, co-authored with Fiona Ellis-Chadwick, is published and now available on Amazon: Digital Marketing: Strategy, Implementation and Practice.

Thank you if you’ve bought previous editions or reviewed it – the feedback has spurred me on to write each new editions and try to keep them strategic, practical and up-to-date. If you have any comments or suggestions on how you found it or how it helped you, please let me know via Linked In.

I’m “getting with the times” and decided to rename it to “Digital Marketing: Strategy, Implementation and Practice”. We’ve even designed in QR codes to link each chapter through to updates on Smart Insights Book Support.

Wow – 10 years is a long time – here is the first edition from 2001:

Amazon cover

and my favourite cover from 2006 where we have a bit of a community vibe starting:

Internet marketing book