Tag Archives: Digital marketing statistics

What happens in one minute online?

We have a new infographic for the new year looking at the incredible volume of all the search and social media sharing activities that happen each and every minute across all the main digital marketing platforms.

Managing Content Shock Infographic600pxBLOG

The full post is on Smart Insights: What Happens in 60 Seconds Online.

It discusses the challenge for online marketers to counter “content shock” and in keeping up-to-date with the most significant developments.

Number of Internet users to pass 3 billion

New figures by the ITU today predict that, by end 2014, there will be almost 3 billion Internet users, two-thirds of them coming from the developing world, and that the number of mobile-broadband subscriptions will reach 2.3 billion globally. Fifty-five per cent of these subscriptions are expected to be in the developing world.

Mobile-cellular subscriptions will reach almost 7 billion by end 2014, and 3.6 billion of these will be in the Asia-Pacific region. The increase is mostly due to growth in the developing world where mobile-cellular subscriptions will account for 78 per cent of the world’s total.

Source: ITU

Who do consumers trust most when information on products?

A new spin on this important question in the latest research from Nielsen– just updating for new edition of Internet Marketing text.

The best way to interpret is through the orange circles – few trust any one source completely it seems.

Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.

In order of popularity – “Trust somewhat”

  • 58% Recommendations from people I know

  • 45% Consumer opinions posted online

  • 36% Emails I signed up for

  • 34% Editorial content such as a newspaper article

  • 34% Brand websites

  • 26% Ads on TV

  • 19% Ads served in search engine results

  • 14% Online banners ads (13% for social network ads)