We have a new infographic for the new year looking at the incredible volume of all the search and social media sharing activities that happen each and every minute across all the main digital marketing platforms.
The full post is on Smart Insights: What Happens in 60 Seconds Online.
It discusses the challenge for online marketers to counter “content shock” and in keeping up-to-date with the most significant developments.
A clear indication of the shift in popularity of mobile operating systems from Blackberry and Nokia OS to Android. With Apple surprisingly static.
Who do consumers trust most when information on products?
A new spin on this important question in the latest research from Nielsen– just updating for new edition of Internet Marketing text.
The best way to interpret is through the orange circles – few trust any one source completely it seems.
Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.
In order of popularity – “Trust somewhat”
58% Recommendations from people I know
45% Consumer opinions posted online
36% Emails I signed up for
34% Editorial content such as a newspaper article
34% Brand websites
26% Ads on TV
19% Ads served in search engine results
14% Online banners ads (13% for social network ads)
Mobile social media use is on the rise
Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.