Could ‘Facebook Things’ be the biggest innovation of all? Facebook Things is the name given to the new network of real world objects stored in Facebook. These objects could be anything you own: your car, your favourite pair of shoes, your computer, your washing machine, your dog.

I am excited to try out Facebook Things, to find out which of my friends has the same things as me, and to connect with a wider community of like-minded owners.

New Look drives up m-commerce sales by more than 500% – High street fashion retailer, New Look, has seen sales on mobile grow by more than 500% year on year since August, according to its own research, as well as seeing a 60% overall increase in orders and a 45% surge in revenues.

Looks impressive, but must on small base, so not really meaningful without comparison. Still it’s a sign when m-commerce investments are reported positively. Looks like they have followed an HTML5 Mobile site rather than App route.

A great crowdsourcing source service for basic design

This week I’ve created a new logo for my consulting/training co (established 2001 before SmartInsights became my main thing) which was in need of an update. Or rather a designer I’ve never met created it!

When I created it originally I’m embarrassed to say it was created in .ppt so it was desperately in need of a refresh.

Today it’s much easier to find someone through a service like 99designs. Set a brief, stump up a fee (£195) to be awarded to the best entry and you get around 80 entries, several from each designer, so you can iterate through approaches you like over a week (or shorter).

You can set a higher fee for more entrants – this is what we did for SmartInsights, but not sure you need to.

Hopefully this will be useful for someone reading this – I think more complete designs are possible too.

Who do consumers trust most when information on products?

A new spin on this important question in the latest research from Nielsen– just updating for new edition of Internet Marketing text.

The best way to interpret is through the orange circles – few trust any one source completely it seems.

Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.

In order of popularity – “Trust somewhat”

  • 58% Recommendations from people I know

  • 45% Consumer opinions posted online

  • 36% Emails I signed up for

  • 34% Editorial content such as a newspaper article

  • 34% Brand websites

  • 26% Ads on TV

  • 19% Ads served in search engine results

  • 14% Online banners ads (13% for social network ads)

For speed freaks only?

I’m researching impact of page load speed on sales – even today when most have broadband. In the UX chapters of my books I used to use the Akamai data on conversion impact of speed, but I don’t think they publish now – maybe doesn’t make the case as well.

This is an interesting blog on how you can use Google Analytics to get an idea of the impact of speed on revenue

Following up further, this analysis of sites shows that the larger sites often have poor performance despite use of Content Distribution Networks (CDNs) like Akamai and Cloudflare.

Apparently, the average user perception of acceptable download speed is 3 seconds while the average Fortune 500 site is 7 seconds. But for the top US retailers the average was 11.21 seconds with only a small number delivering acceptable sub-3 second performance.

CDN Example

Fascinating stuff and all impacts CSAT and $.

Slideshare: How Dell manages Reputation Management for Social Media

I’m updating my Dell case study. @Kerry@Dell Social Media Communications Manager, EMEA has a good collection of Slideshares if you’re looking to learn from Dell’s social strategy.

Dell also has their own Slideshare page with global examples.

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