About Dave

Dr Dave Chaffey is CEO and co-founder of Smart Insights, an online publisher and consultancy who provide guides, ebooks and training to help businesses succeed online.

This site is my personal blog with ideas to help students, professionals or lecturers using my text books in their studies or careers.

Visit my main Smart Insights Digital Marketing site for regularly updated, in-depth advice on the latest marketing developments. I recommend our hub page for access to all our digital marketing strategy resources including a free digital strategy template.

Please connect on LinkedIn to ask questions or get my latest updates on the developments in digital marketing

I’m an author of 5 leading books on Online marketing and Ecommerce strategy including Internet Marketing: Strategy, Implementation and Practice which was first published in 2000. I have been recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have shaped the future of Marketing.

My passion is educating marketers about latest and best practices in digital marketing, so empowering businesses to improve their online performance through getting the most value from their web analytics and market insight. In other words, making the most of online opportunities and avoiding waste.

I have consulted on digital marketing strategy for companies of a range of sizes from larger organisations like 3M, Barclaycard, HSBC, Mercedes-Benz and Nokia to smaller organisations like Arco, Confused.com, Euroffice, Hornbill and i-to-i.

Latest Ebooks and planning templates

On Smart Insights you can download my latest practical Ebooks on digital marketing. These show how to develop digital strategies and manage the tactics that matter like conversion optimisation, SEO, social media and email marketing.

You can read more about the story behind SmartInsights.com on Inspired Startups.

One thought on “About Dave”

  1. Dear Dr.Chaffey,

    Good day to you and thanks for your wonderful website. I need your kind help with my marketing assignments.

    The question is,
    1) In my organization, we have both products and services to serve the customer. In the process of creating a marketing plan, I set an objective as to raise brand awareness. In this case do I use 4Ps or 7Ps as part of the tactical marketing mix? Since we have both products and services.

    Thanks a lot Sir.


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