5 things that still surprise me about priorities for digital marketing in 2016

I’m not sure whether I’m criticising client-side or agency marketers here, or both. Either way, I’m looking to prompt marketers to think differently about their priorities.

Do you agree with my take on priorities?

This is my presentation to Prolific North Live in February 2016. I wanted it to be a little different from my usual presentation on Digital Marketing Trends

7 thoughts on “5 things that still surprise me about priorities for digital marketing in 2016”

  1. Frankly I am fascinated by the fact that many companies act like having a digital strategy is some sort of pipe dream it baffles me. I see it like the Kodak mentality we have always done it that way. However we see no reason to change because our existing moat could never deteriorate.

    Like

      1. To me such a strategy is an absolute must have. My statement was in regard to the fact many companies seem to be less concerned about digital than they need to be which frankly I find shocking.

        Like

  2. An awesome read indeed!
    Doesn’t it resembles to Marketing Myopia by Theodore Levitt?
    We can rather coin it as Digital Myopia for the involved organizations.

    Like

Leave a comment or question

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s