Our research has shown that many marketers are now advocates of Content Marketing, but don’t have a Content Marketing strategy. I believe that since content marketing should be at the heart of digital marketing, a content strategy is essential, since specific tactics for other digital channels should flow from here. Content marketing can fuel SEO, Social media marketing, email marketing and conversion strategies too, meaning that they can managed together. From a customer point-of-view, a content marketing strategy supports customer engagement across the customer lifecycle.
So, what’s involved with developing and implementing a content marketing strategy? We cover this in our Smart Insights Content Strategy guide and I have also summarised it in this infographic which we have illustrated with our Content Marketing 2015 research report (free download) published with HubSpot.