State of Digital Marketing 2015 – Podcast


Earlier in February I was interviewed by Daniel Rowles of the excellent Digital Marketing podcast – Daniel and Ciaran Rogers have been running this podcast since 2010 and their interviews have become of one of the best ways of learning about the latest developments in Digital Marketing… particularly, if like many, you have a commute and a podcast is an efficient way of learning the latest. 

In the discussion I discuss the latest trends, techniques and tools for getting better results from integrating digital marketing. Do let me know if you have any comments or questions in the comments or via social.

In the interview I summarise the research with the Technology for Marketing and Advertising Conference – 25th and 26th February London, where I will also be presenting it.

Resources mentioned in our discussion

State of Digital Marketing 2015 infographic

Here is the full State of digital marketing 2015 infographic we first shared on Smart Insights summarising the research we discussed in the report.

State of Digital Marketing 2015 Smart Insights

6 thoughts on “State of Digital Marketing 2015 – Podcast”

  1. Dave, it seems like digital marketing is the way of the future. It’s the most effective way to target a large amount of people with minimal effort. I really like your graphs, they provide some very interesting a useful information.


  2. Today’s consumers mostly rely on the Web to find and choose local businesses. There is a big chance that they will find your business online. Thanks for sharing this digital marketing stats with us!


  3. Should your website needs far more traffic, it’s likely you have already checked out other advertising
    options. Nevertheless, there are extremely other marketing avenues that you
    can try in order to increase your traffic, however, seo is probably the very ideal way to attract massive quantities of traffic that you have never seen before.


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