We’ve been talking about the potential of scannable clothes for a long time – here’s a new example where scanning with a mobile plays a “How we made video” – so making it part of the experience.
Burberry have integrated it into a campaign. It’s part of the Made To Order campaign with Smart Personalization. Customers are able to order products straight from the runway, and have them delivered in nine weeks with personalized engraved nameplates.
They’re similar to RFID but a new technology developed by Burberry – read more on PSFK.
Some time before Primark has this for how their products were made…