An interesting angle on tech investment from GigaOm which says that marketing automation is set to be a growth area.

According to the post

By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

I’d have to say that a fair component of Salesforce and Siebel/Oracle ARE marketing applications – not just sales.

It’s interesting the strategy that Adobe/Omniture are making – their future roadmap is a lot broader than analytics – full campaign support based on previews I saw last year.

via @Jangles

Leave a comment or question

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s