Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo). We all don’t get it. The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call. One of the team members marched in and told me about it when they launched, and I asked: “So is it the Stalker API?” She got all glum and said “Yeah.” I mean, I was joking, but no… the only API call we offer is to get someone’s stream. So I guess the joke was on me.

This tirade is fascinating lunchtime reading (if you have a long lunch) and SOA means something to you and if you work in a large company. Its great insight into the way two of the biggest ebusinesses operate today – digital platform strategy decisions. My highlight is the Bezos 7 point SOA edict. You can see Googlers stay up all night. It’s official according to Googler Matt Cutts and is doing the rounds on G+.

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