More good social media advice from Altimeter

This report focuses on Crisis management – not so many major crises acc to the report. I was more interested in the SM capability model. Where are you/your clients at?

1) Foundation: First, develop a business plan and put governance in place.

2) Safety: Then, get organized by anointing a team and process to deal with crises.

3) Formation: Next, connect business units to increase coordination and reduce duplication.

4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals

5) Enlightenment: Finally, weave real-time market response into business processes and planning.

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