• Showing posts tagged "social media marketing"

    November 8, 2011

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    You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales)

    Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
    A great tool for explaining social media marketing to a group via the great David Meerman Scott.

    (Source: webinknow.com)



    2. September 13, 2011

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    Mobile social media use is on the rise Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.

    Mobile social media use is on the rise

    Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.



    3. September 5, 2011

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    Slideshare: How Dell manages Reputation Management for Social Media

    I’m updating my Dell case study. @Kerry@Dell Social Media Communications Manager, EMEA has a good collection of Slideshares if you’re looking to learn from Dell’s social strategy.

    Dell also has their own Slideshare page with global examples.



    4. August 31, 2011

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    More good social media advice from Altimeter This report focuses on Crisis management - not so many major crises acc to the report. I was more interested in the SM capability model. Where are you/your clients at? 1) Foundation: First, develop a business plan and put governance in place. 2) Safety: Then, get organized by anointing a team and process to deal with crises. 3) Formation: Next, connect business units to increase coordination and reduce duplication. 4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals 5) Enlightenment: Finally, weave real-time market response into business processes and planning.

    More good social media advice from Altimeter

    This report focuses on Crisis management - not so many major crises acc to the report. I was more interested in the SM capability model. Where are you/your clients at?

    1) Foundation: First, develop a business plan and put governance in place.

    2) Safety: Then, get organized by anointing a team and process to deal with crises.

    3) Formation: Next, connect business units to increase coordination and reduce duplication.

    4) Enablement: Grow by letting them prosper – give business units the support and flexibility to reach goals

    5) Enlightenment: Finally, weave real-time market response into business processes and planning.