• Showing posts tagged "Digital marketing statistics"

    September 29, 2011

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    A clear indication of the shift in popularity of mobile operating systems from Blackberry and Nokia OS to Android. With Apple surprisingly static.

    A clear indication of the shift in popularity of mobile operating systems from Blackberry and Nokia OS to Android. With Apple surprisingly static.



    2. September 14, 2011

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    Who do consumers trust most when information on products? A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text. The best way to interpret is through the orange circles - few trust any one source completely it seems. Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings. In order of popularity - “Trust somewhat” 58% Recommendations from people I know 45% Consumer opinions posted online 36% Emails I signed up for 34% Editorial content such as a newspaper article 34% Brand websites 26% Ads on TV 19% Ads served in search engine results 14% Online banners ads (13% for social network ads)

    Who do consumers trust most when information on products?

    A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text.

    The best way to interpret is through the orange circles - few trust any one source completely it seems.

    Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.

    In order of popularity - “Trust somewhat”

    • 58% Recommendations from people I know

    • 45% Consumer opinions posted online

    • 36% Emails I signed up for

    • 34% Editorial content such as a newspaper article

    • 34% Brand websites

    • 26% Ads on TV

    • 19% Ads served in search engine results

    • 14% Online banners ads (13% for social network ads)



    3. September 13, 2011

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    Mobile social media use is on the rise Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.

    Mobile social media use is on the rise

    Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.