Digital Business Today

Mobile marketing - This is an extreme way to communicate your...

Fri, 11 May 2012 14:38:05 +0100

Mobile marketing - This is an extreme way to communicate your “mobile value proposition”. Try that on a desktop while freefalling!

This claymation TV ad version from the the Netherlands maybe works better: http://www.youtube.com/watch?v=IRrDDMXhIT8&feature=relmfu

I’m listening to Google reviewing mobile trends at IdejaX conference in Croatia.

How Twitter lights up the world. This map isn’t a picture...

Fri, 04 May 2012 13:53:59 +0100

How Twitter lights up the world.

This map isn’t a picture of the earth seen from space. Instead, it’s a map of the locations attached to every tweet and Flickr photo.

The original Fastcompany post also shows the US

The best definition of #UX I’ve ever seen! Source: Hard...

Mon, 23 Apr 2012 09:59:18 +0100

The best definition of #UX I’ve ever seen!

Source: Hard to Tell

"The way Mail Online runs its SEO is that it has a team of about four junior people who get sent..."

Thu, 22 Mar 2012 13:24:16 +0000

“

The way Mail Online runs its SEO is that it has a team of about four junior people who get sent through all of the content from the journalists. So the journalists and the editorial staff don’t really have anything to do with the SEO side of things.

The SEO team receive stories from journalists and then change the headlines and add some key words before launching them on the site. It’s like a sub-editing job using SEO, a machine churning through the content. The journalists and sub-editors continue to do the job they would be doing while the SEO team’s brief is to drive traffic.

”

- Source: The Drum

One of the comments on this piece says this is bad practice, but I think it’s smart using specialists; it seems to have delivered results.

An interesting angle on tech investment from GigaOm which says...

Mon, 19 Mar 2012 08:49:00 +0000

An interesting angle on tech investment from GigaOm which says that marketing automation is set to be a growth area.

According to the post

By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

I’d have to say that a fair component of Salesforce and Siebel/Oracle ARE marketing applications - not just sales.

It’s interesting the strategy that Adobe/Omniture are making - their future roadmap is a lot broader than analytics - full campaign support based on previews I saw last year.

via @Jangles

"Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of..."

Fri, 16 Mar 2012 15:25:56 +0000

“

Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means and how we get there.
‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012. Still all very nebulous.
The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc. Actually, you can count the history of next big things on your fingers, and possibly toes.
Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
Solid State — As in Solid State Disks (SSDs). Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)? Today, it’s all-about Solid State Disks.
CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create . (The European Organization for Nuclear Research) Solar Max — In the 1850s telegraph wires melted. Best not to shuck off the hype here.
De-dupe — First we dupe, then we de-dupe; Flash forward to 2014: Re-duping! Ah, the next big thing!
3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar. This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.

”

- ’Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor.

No surprises here - SOA is still rightly top of the tree.

Want to know about Post-modern Playful Gifs? Thought...

Mon, 12 Mar 2012 11:00:05 +0000

Want to know about Post-modern Playful Gifs? Thought not.

Still, I enjoyed this - nicely tongue in cheek! I think…

Source: Adverblog

How I try to “Tame the Internet Firehose”. You? And...

Fri, 09 Mar 2012 16:37:00 +0000

How I try to “Tame the Internet Firehose”. You?

And thanks if your’re one of the reporters that help me.

Have a good weekend away from the firehose - if that’s your wish!

I hope you find this entertaining - I’m using it at TFMA...

Fri, 24 Feb 2012 15:55:47 +0000

I hope you find this entertaining - I’m using it at TFMA Keynote next week. Will it catch on in Europe?

Created by Ogilvy Agentina, this campaign combined what many guys like most; football, beer and a night on the town with their mates, into an oversized game of pool, played with mini soccer balls. I like the way it bridges online and offline.

The experiential campaign was launched at an event for 600 people, who played in teams of two, on a pool table over 7 metres long, complete with a built in fridge full of Budweiser, of course! The entire event was broadcast live on Fox Sports and ESPN to huge success, and the inside word is that pubs across Buenos Aires in Argentina, were reputedly scrambling to replicate “Poolball” due to an overwhelming demand from the people!

"1 billion Smartphones, $56 billion spent on mobile apps by 2016 according to new Forrester research...."

Tue, 14 Feb 2012 08:26:41 +0000

“1 billion Smartphones, $56 billion spent on mobile apps by 2016 according to new Forrester research. Are you ready?”

- This Forrester Research featured in the NYT - I’ve updated a reference in Rob Thurner’s post on the importance of getting the mobile experience right.

Interesting that NextWeb - B2B publisher - are on Pinterest -...

Fri, 03 Feb 2012 14:05:48 +0000

Interesting that NextWeb - B2B publisher - are on Pinterest - fits their visual style. Still I’m still not sure Pinterest will be as big as everyone is saying - see my thoughts on one example of the hype.

Source:

brooklynmutt:

(via @sharonvak)

You can find us on Pinterest here:

"Focus on Impact Move Fast Be Bold Be Open Build Social Value "

Thu, 02 Feb 2012 08:08:32 +0000

“

Focus on Impact
Move Fast
Be Bold
Be Open
Build Social Value

”

- Do you recognise this?

It’s from Facebook’s Letter to Investors for their IPO announced this week see Wired Summary

The future of communications - for me, this is definitely the...

Mon, 30 Jan 2012 14:15:36 +0000

The future of communications - for me, this is definitely the most entertaining video on marketing from this year or maybe any year. Well there is Bill Hicks on Marketing, but that’s not entertaining… This one is a must show for teaching on digital marketing courses or anyone who grapples with predicting the future of tech.

Originally titled “Telecommunications services for the 1990s”. They actually got pretty close - although think it was closer to 2010 when these became true - made in 1969 at the Post Office Research Station, Dollis Hill. My personal favourites are:

Video phones (0:20) - the benefits of which are exemplified by a very 60s negligee
Skyping (2:30) - A call between the UK and Australia
Google Maps on iPhone (4:10) - In B+W of course
Online mortgage application (6:40) - Dig the wooden cased VDU

Thanks to Tim Faircliff, ex AOP Chairman and Publisher at the Telegraph and Reuters for showing this at the Dovetail Services Annual conference last week.

An update on my Amazon case study - now on Smart Insights. Image...

Mon, 16 Jan 2012 12:09:00 +0000

An update on my Amazon case study - now on Smart Insights. Image reminds us that everyone has to start everywhere with the tech available at the time.

Minority Report Tech is nearly here… from CES 2012: Many...

Fri, 13 Jan 2012 15:20:37 +0000

Minority Report Tech is nearly here… from CES 2012: Many are saying I want one!

CES - Samsung’s Smart Window (by MobileNations)

It’s not even April yet…

"Digital marketing statistics: Most useful free UK,European,US,Global statistics resources for..."

Thu, 12 Jan 2012 11:39:04 +0000

“Digital marketing statistics: Most useful free UK,European,US,Global statistics resources for digital marketing”

- I’ve updated my post of the top 10 digital marketing sources as I see them, adding a Google custom search engine so that your search is restricted to these sites. I hope you find it useful.

Enjoying this use of video to change perceptions - attacking...

Fri, 02 Dec 2011 10:14:43 +0000

Enjoying this use of video to change perceptions - attacking competitors direct. I love this even though I own an iPhone.

"With Social Search, we improve your results by relying on the context of your friends, family,..."

Thu, 24 Nov 2011 11:29:00 +0000

“With Social Search, we improve your results by relying on the context of your friends, family, coworkers and other people you may care about across the web. We’ll sometimes improve the ranking of results if they’re more likely to be relevant based on your social connections. We’ll also highlight your connections by showing their names and pictures in the results when they’ve published or commented on content, for example by clicking the +1 button.”

- Interesting - this new post by Google Fellow Amit Singhal confirms that sites/posts your friends like will be boosted within the Google Search results.

It’s an indirect social signal and benefit of encouraging social sharing of content on your blog. It’s also another reason to use the great new “Verbatim” feature to manually check rankings.

Amazon case study update. Well, this grab shows Amazon has come...

Wed, 23 Nov 2011 11:00:30 +0000

Amazon case study update. Well, this grab shows Amazon has come a long way since their original sit was launched. To make you feel better maybe, if your site isn’t evolving as you hoped - it’s probably better than the this!

I’ve included Amazon.com as an example to learn from in the last few editions of my books and recently did an update on the Amazon case study page that may help lecturers and students reading this.

If you like learning from Amazon, there was a great interview on Wired recently with the owner Jeff Bezos.

smarterplanet: IBM: Mobile Retail Traffic Will More Than Double...

Tue, 08 Nov 2011 19:08:16 +0000

smarterplanet:

IBM: Mobile Retail Traffic Will More Than Double This Holiday Season | TechCrunch

IBM’s Coremetrics Benchmark is releasing data around holiday shopping trends we can expect over the next few months. Big Blue says that mobile retail traffic will more than double this holiday season.

During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s web site are expected to do so through a mobile device, says IBM. All online sales in November will experience a growth of 12-15 percent over the same period in 2010.

IBM reports that in October nearly 11 percent of people used a mobile device to log onto a retailer’s site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.

One of the new trends expected to take place is among Android users. And for the first time, the growing number of Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent. The iPad will also play a big role in holiday shopping this season. In October, iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.