Who do consumers trust most when information on products?
A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text.
The best way to interpret is through the orange circles - few trust any one source completely it seems.
Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.
In order of popularity - “Trust somewhat”
58% Recommendations from people I know
45% Consumer opinions posted online
36% Emails I signed up for
34% Editorial content such as a newspaper article
34% Brand websites
26% Ads on TV
19% Ads served in search engine results
14% Online banners ads (13% for social network ads)
