September 21, 2011

  1. Permalink
    New Look drives up m-commerce sales by more than 500% - High street fashion retailer, New Look, has seen sales on mobile grow by more than 500% year on year since August, according to its own research, as well as seeing a 60% overall increase in orders and a 45% surge in revenues.
    Looks impressive, but must on small base, so not really meaningful without comparison. Still it’s a sign when m-commerce investments are reported positively. Looks like they have followed an HTML5 Mobile site rather than App route.

    (Source: internetretailing.net)



    2. September 16, 2011

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    A great crowdsourcing source service for basic design This week I’ve created a new logo for my consulting/training co (established 2001 before SmartInsights became my main thing) which was in need of an update. Or rather a designer I’ve never met created it! When I created it originally I’m embarrassed to say it was created in .ppt so it was desperately in need of a refresh. Today it’s much easier to find someone through a service like 99designs. Set a brief, stump up a fee (£195) to be awarded to the best entry and you get around 80 entries, several from each designer, so you can iterate through approaches you like over a week (or shorter). You can set a higher fee for more entrants - this is what we did for SmartInsights, but not sure you need to. Hopefully this will be useful for someone reading this - I think more complete designs are possible too.

    A great crowdsourcing source service for basic design

    This week I’ve created a new logo for my consulting/training co (established 2001 before SmartInsights became my main thing) which was in need of an update. Or rather a designer I’ve never met created it!

    When I created it originally I’m embarrassed to say it was created in .ppt so it was desperately in need of a refresh.

    Today it’s much easier to find someone through a service like 99designs. Set a brief, stump up a fee (£195) to be awarded to the best entry and you get around 80 entries, several from each designer, so you can iterate through approaches you like over a week (or shorter).

    You can set a higher fee for more entrants - this is what we did for SmartInsights, but not sure you need to.

    Hopefully this will be useful for someone reading this - I think more complete designs are possible too.



    3. September 14, 2011

  3. Permalink
    Who do consumers trust most when information on products? A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text. The best way to interpret is through the orange circles - few trust any one source completely it seems. Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings. In order of popularity - “Trust somewhat” 58% Recommendations from people I know 45% Consumer opinions posted online 36% Emails I signed up for 34% Editorial content such as a newspaper article 34% Brand websites 26% Ads on TV 19% Ads served in search engine results 14% Online banners ads (13% for social network ads)

    Who do consumers trust most when information on products?

    A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text.

    The best way to interpret is through the orange circles - few trust any one source completely it seems.

    Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.

    In order of popularity - “Trust somewhat”

    • 58% Recommendations from people I know

    • 45% Consumer opinions posted online

    • 36% Emails I signed up for

    • 34% Editorial content such as a newspaper article

    • 34% Brand websites

    • 26% Ads on TV

    • 19% Ads served in search engine results

    • 14% Online banners ads (13% for social network ads)



    4. September 13, 2011

  4. Permalink
    Mobile social media use is on the rise Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.

    Mobile social media use is on the rise

    Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.



    5. September 8, 2011

  5. Permalink Follow Link

    Twitter Has 100 Million Active Users

    http://mashable.com/2011/09/08/twitter-has-100-million-active-users/

    Twitter Has 100 Million Active Users
    Twitter has 100 million active users logging in at least once a month and 50 million active users every day, CEO Dick Costolo revealed Thursday. The microblogging service has a total of 200 million registered users, but how many of those are actually regulars has been open to debate for some …