Could ‘Facebook Things’ be the biggest innovation of all? Facebook Things is the name given to the new network of real world objects stored in Facebook. These objects could be anything you own: your car, your favourite pair of shoes, your computer, your washing machine, your dog.
I am excited to try out Facebook Things, to find out which of my friends has the same things as me, and to connect with a wider community of like-minded owners.
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New Look drives up m-commerce sales by more than 500% - High street fashion retailer, New Look, has seen sales on mobile grow by more than 500% year on year since August, according to its own research, as well as seeing a 60% overall increase in orders and a 45% surge in revenues.
Looks impressive, but must on small base, so not really meaningful without comparison. Still it’s a sign when m-commerce investments are reported positively. Looks like they have followed an HTML5 Mobile site rather than App route.(Source: internetretailing.net)
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A great crowdsourcing source service for basic design
This week I’ve created a new logo for my consulting/training co (established 2001 before SmartInsights became my main thing) which was in need of an update. Or rather a designer I’ve never met created it!
When I created it originally I’m embarrassed to say it was created in .ppt so it was desperately in need of a refresh.
Today it’s much easier to find someone through a service like 99designs. Set a brief, stump up a fee (£195) to be awarded to the best entry and you get around 80 entries, several from each designer, so you can iterate through approaches you like over a week (or shorter).
You can set a higher fee for more entrants - this is what we did for SmartInsights, but not sure you need to.
Hopefully this will be useful for someone reading this - I think more complete designs are possible too.
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Who do consumers trust most when information on products?
A new spin on this important question in the latest research from Nielsen- just updating for new edition of Internet Marketing text.
The best way to interpret is through the orange circles - few trust any one source completely it seems.
Online consumer opinions rate well, showing the importance of including testimonials and social reviews and ratings.
In order of popularity - “Trust somewhat”
58% Recommendations from people I know
45% Consumer opinions posted online
36% Emails I signed up for
34% Editorial content such as a newspaper article
34% Brand websites
26% Ads on TV
19% Ads served in search engine results
14% Online banners ads (13% for social network ads)
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Mobile social media use is on the rise
Reporting on this new Nielsen Social Media report for Q3 2011 has mainly featured the same old social network size and demographics, but I found this insight most interesting, mainly for the emerging features of customer feedback, barcode scanning and mobile payment.
