October 13, 2011

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    Google+ is a prime example of our complete failure to understand platforms from the very highest levels of executive leadership (hi Larry, Sergey, Eric, Vic, howdy howdy) down to the very lowest leaf workers (hey yo). We all don’t get it. The Golden Rule of platforms is that you Eat Your Own Dogfood. The Google+ platform is a pathetic afterthought. We had no API at all at launch, and last I checked, we had one measly API call. One of the team members marched in and told me about it when they launched, and I asked: “So is it the Stalker API?” She got all glum and said “Yeah.” I mean, I was joking, but no… the only API call we offer is to get someone’s stream. So I guess the joke was on me.
    This tirade is fascinating lunchtime reading (if you have a long lunch) and SOA means something to you and if you work in a large company. Its great insight into the way two of the biggest ebusinesses operate today - digital platform strategy decisions. My highlight is the Bezos 7 point SOA edict. You can see Googlers stay up all night. It’s official according to Googler Matt Cutts and is doing the rounds on G+.


    2. October 6, 2011

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    Google goes “clicks and mortar” with Chromezone For years Google was online pureplay, no ads or offline comms other than PR and buzz and it worked well. But you can’t be sufficiently targeted reach through PR alone, so it’s been interesting to see how Google has been using direct mail/inserts for a while to promote its Adwords offering to business and more recently TV, outdoor ads for it’s Chrome browser. The next step is a physical store and we can see this trial - Chromezone is now in place in London to sell Google’s Chromebook. Take a look at Dan Barkers excellent post for more - you can see that visually (but maybe note stylewise) Google are out-Appling Apple! The influence of Steve Jobs who died today will live on for many, many years.

    Google goes “clicks and mortar” with Chromezone

    For years Google was online pureplay, no ads or offline comms other than PR and buzz and it worked well. But you can’t be sufficiently targeted reach through PR alone, so it’s been interesting to see how Google has been using direct mail/inserts for a while to promote its Adwords offering to business and more recently TV, outdoor ads for it’s Chrome browser.

    The next step is a physical store and we can see this trial - Chromezone is now in place in London to sell Google’s Chromebook.

    Take a look at Dan Barkers excellent post for more - you can see that visually (but maybe note stylewise) Google are out-Appling Apple!

    The influence of Steve Jobs who died today will live on for many, many years.



    3. October 1, 2011

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    I’m “liking” this engagement campaign - featured in the Sat colour supplements to drive visitors to the Facebook page. Don’t worry, I won’t be entering…

    I’m “liking” this engagement campaign - featured in the Sat colour supplements to drive visitors to the Facebook page. Don’t worry, I won’t be entering…



    4. September 29, 2011

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    A clear indication of the shift in popularity of mobile operating systems from Blackberry and Nokia OS to Android. With Apple surprisingly static.

    A clear indication of the shift in popularity of mobile operating systems from Blackberry and Nokia OS to Android. With Apple surprisingly static.



    5. September 27, 2011

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    Experiments: A Million Virtual Monkeys Randomly Mashing Typewriters Have Almost Written Shakespeare

    http://gizmodo.com/5843802/a-million-virtual-monkeys-randomly-mashing-typewriters-have-almost-written-shakespeare

    Jesse Anderson developed a program that simulated a few million virtual monkeys randomly mashing keys on virtual typewriters in an attempt to re-create Shakespeare.