November 8, 2011

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    reblogged from:
    emergentfutures
    smarterplanet: IBM: Mobile Retail Traffic Will More Than Double This Holiday Season | TechCrunch IBM’s Coremetrics Benchmark is releasing data around holiday shopping trends we can expect over the next few months. Big Blue says that mobile retail traffic will more than double this holiday season. During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s web site are expected to do so through a mobile device, says IBM. All online sales in November will experience a growth of 12-15 percent over the same period in 2010. IBM reports that in October nearly 11 percent of people used a mobile device to log onto a retailer’s site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010. One of the new trends expected to take place is among Android users. And for the first time, the growing number of Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent. The iPad will also play a big role in holiday shopping this season. In October, iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.

    smarterplanet:

    IBM: Mobile Retail Traffic Will More Than Double This Holiday Season | TechCrunch

    IBM’s Coremetrics Benchmark is releasing data around holiday shopping trends we can expect over the next few months. Big Blue says that mobile retail traffic will more than double this holiday season.

    During this year’s November holiday season, an unprecedented 15 percent of people in the U.S. logging onto a retailer’s web site are expected to do so through a mobile device, says IBM. All online sales in November will experience a growth of 12-15 percent over the same period in 2010.

    IBM reports that in October nearly 11 percent of people used a mobile device to log onto a retailer’s site, up from 4.2 percent in October 2010. Additionally, mobile sales continue to increase, reaching a high of 9.6 percent in October 2011, up from 3.4 percent in October 2010.

    One of the new trends expected to take place is among Android users. And for the first time, the growing number of Android users will demonstrate similar levels of mobile shopping as iPhone users. These October 2011 numbers show iPhone accounting for 4 percent of mobile traffic and Android 3.5 percent. The iPad will also play a big role in holiday shopping this season. In October, iPad conversion rates reached 6.8 percent as compared to the overall mobile device conversion rate of 3.6 percent.



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    You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales)

    Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page.
    A great tool for explaining social media marketing to a group via the great David Meerman Scott.

    (Source: webinknow.com)



    3. November 1, 2011

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    Case study - redesigning a site with 3m+ monthly uniques

    Web managers may be interested in this case study of refreshing a large / huge site. Further details at the Government Digital Service blog.

    This slideshare from this post shows how the wireframes for the project were conceived.

    Wireframes for gov.uk corporate platform
    View more presentations from Neil Williams


    4. October 21, 2011

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    “When you want to create a breakthrough product, when you want to do something totally new, when you want to create a hit, something that resonates with people, something that inspires people, where that emotion comes thru, you’ve got to be willing to back away from the data.

    “Because after all, great content … is art. And art creates emotion. And emotion defies the data.”
    Flipboard Mobile App CEO Mike McCue on why his product has done well, and his inspirational message to others

    (Source: informationweek.com)



    5. October 19, 2011

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    As use of mobile devices continues to skyrocket across the globe, we’re seeing more ways to tackle the challenge of creating great web experiences across multiple devices. But which approach is right for any given project?

    For us site performance and speed of development were crucial. So many of the decisions we made were designed to make both of these as fast as possible. As part of our focus on performance, we also had a philosophy of “just what’s necessary”. This meant sending things to devices (and people) that didn’t actually need them made us squeamish. We liked to optimize. With a dual template system we felt we had more optimization of: source order, media, URL structure, and application design (more on each of these below).

    With many now taking the decision as to whether a separate mobile site is necessary or the desktop version is sufficient for smartphone/tablet use as resolutions improve, this is a timely case by ex eBay designer LukeW. He suggests that a separate mobile site has clear benefits as the quote above shows: