February 2012
3 posts
1 billion Smartphones, $56 billion spent on mobile apps by 2016 according to new...
– This Forrester Research featured in the NYT - I’ve updated a reference in Rob Thurner’s post on the importance of getting the mobile experience right.
Focus on Impact
Move Fast
Be Bold
Be Open
Build Social Value
– Do you recognise this?
It’s from Facebook’s Letter to Investors for their IPO announced this week see Wired Summary
January 2012
4 posts
Digital marketing statistics: Most useful free UK,European,US,Global statistics...
– I’ve updated my post of the top 10 digital marketing sources as I see them, adding a Google custom search engine so that your search is restricted to these sites. I hope you find it useful.
December 2011
1 post
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November 2011
5 posts
With Social Search, we improve your results by relying on the context of your...
– Interesting - this new post by Google Fellow Amit Singhal confirms that sites/posts your friends like will be boosted within the Google Search results.
It’s an indirect social signal and benefit of encouraging social sharing of content on your blog. It’s also another reason to use the...
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You can buy attention (advertising)
You can beg for attention from the media...
– A great tool for explaining social media marketing to a group via the great David Meerman Scott.
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Case study - redesigning a site with 3m+ monthly...
Web managers may be interested in this case study of refreshing a large / huge site. Further details at the Government Digital Service blog.
This slideshare from this post shows how the wireframes for the project were conceived.
Wireframes for gov.uk corporate platform View more presentations from Neil Williams
October 2011
5 posts
“When you want to create a breakthrough product, when you want to do...
– Flipboard Mobile App CEO Mike McCue on why his product has done well, and his inspirational message to others
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As use of mobile devices continues to skyrocket across the globe, we’re...
– With many now taking the decision as to whether a separate mobile site is necessary or the desktop version is sufficient for smartphone/tablet use as resolutions improve, this is a timely case by ex eBay designer LukeW. He suggests that a separate mobile site has clear benefits as the quote above...
Google+ is a prime example of our complete failure to understand platforms from...
– This tirade is fascinating lunchtime reading (if you have a long lunch) and SOA means something to you and if you work in a large company. Its great insight into the way two of the biggest ebusinesses operate today - digital platform strategy decisions. My highlight is the Bezos 7 point SOA edict....
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September 2011
11 posts
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Experiments: A Million Virtual Monkeys Randomly... →
Jesse Anderson developed a program that simulated a few million virtual monkeys randomly mashing keys on virtual typewriters in an attempt to re-create Shakespeare.
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Could ‘Facebook Things’ be the biggest innovation of all? Facebook Things is the...
– Adam Cranfield’s Form Digital
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New Look drives up m-commerce sales by more than 500% - High street fashion...
– Looks impressive, but must on small base, so not really meaningful without comparison. Still it’s a sign when m-commerce investments are reported positively. Looks like they have followed an HTML5 Mobile site rather than App route.
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Twitter Has 100 Million Active Users →
Twitter has 100 million active users logging in at least once a month and 50 million active users every day, CEO Dick Costolo revealed Thursday. The microblogging service has a total of 200 million registered users, but how many of those are actually regulars has been open to debate for some …
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Slideshare: How Dell manages Reputation Management for Social Media
I’m updating my Dell case study. @Kerry@Dell Social Media Communications Manager, EMEA has a good collection of Slideshares if you’re looking to learn from Dell’s social strategy.
Dell also has their own Slideshare page with global examples.
August 2011
8 posts
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How FT.com applies the power of web analytics…
We have real-time data. ...
– Quote from Rob Grimshaw, the MD of FT.com in this Marketing Week interview
Also a classic quote about how to target with Email
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This has to be the most amazing start to an annual report ever - can’t see...
– How Amazon stays ahead of the game…
This is part of my update on an Amazon case study
From Jeff Bezos in Year End Amazon report