May 11, 2012

  1. Permalink

    Mobile marketing - This is an extreme way to communicate your “mobile value proposition”. Try that on a desktop while freefalling!

    This claymation TV ad version from the the Netherlands maybe works better: http://www.youtube.com/watch?v=IRrDDMXhIT8&feature=relmfu

    I’m listening to Google reviewing mobile trends at IdejaX conference in Croatia.



    2. May 4, 2012

  2. Permalink
    How Twitter lights up the world. This map isn’t a picture of the earth seen from space. Instead, it’s a map of the locations attached to every tweet and Flickr photo. The original Fastcompany post also shows the US

    How Twitter lights up the world.

    This map isn’t a picture of the earth seen from space. Instead, it’s a map of the locations attached to every tweet and Flickr photo.

    The original Fastcompany post also shows the US



    3. April 23, 2012

  3. Permalink
    The best definition of #UX I’ve ever seen! Source: Hard to Tell

    The best definition of #UX I’ve ever seen!

    Source: Hard to Tell



    4. March 22, 2012

  4. Permalink

    The way Mail Online runs its SEO is that it has a team of about four junior people who get sent through all of the content from the journalists. So the journalists and the editorial staff don’t really have anything to do with the SEO side of things.

    The SEO team receive stories from journalists and then change the headlines and add some key words before launching them on the site. It’s like a sub-editing job using SEO, a machine churning through the content. The journalists and sub-editors continue to do the job they would be doing while the SEO team’s brief is to drive traffic.

    Source: The Drum

    One of the comments on this piece says this is bad practice, but I think it’s smart using specialists; it seems to have delivered results.



    5. March 19, 2012

  5. Permalink
    An interesting angle on tech investment from GigaOm which says that marketing automation is set to be a growth area. According to the post By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group I’d have to say that a fair component of Salesforce and Siebel/Oracle ARE marketing applications - not just sales. It’s interesting the strategy that Adobe/Omniture are making - their future roadmap is a lot broader than analytics - full campaign support based on previews I saw last year. via @Jangles

    An interesting angle on tech investment from GigaOm which says that marketing automation is set to be a growth area.

    According to the post

    By 2017, a CMO will spend more on IT than the CIO.” —Gartner Group

    I’d have to say that a fair component of Salesforce and Siebel/Oracle ARE marketing applications - not just sales.

    It’s interesting the strategy that Adobe/Omniture are making - their future roadmap is a lot broader than analytics - full campaign support based on previews I saw last year.

    via @Jangles